Rúnar Ingi is an Icelandic born filmmaker and commercial director known for his work with Land Rover, Lidl and Volvo, among many others. His projects have garnered global awards and nominations from Epica, CameraImage, Webby, Roy, Edda, and the Icelandic Ad Awards. His work has been featured in industry standard-bearers such as Shots Magazine and Creativity Online. As a teenager, Rúnar began making shorts inspired by family, memory and hip-hop feuds, set against the contrast of his suburban Reykjavik neighborhood. Since arriving on the commercial scene with a 2012 Nike spot featuring triathlon athlete Sarah Reinertson, his advertising and narrative films have developed a reputation for impactful storytelling with a distinct emotional and visual style. Influenced by the Dogma95 movement, Rúnar’s fascination with improvisation, found moments and poetic, real-life imagery can be seen throughout his work. Rúnar drew on inspiration from childhood memories to create his first short film, Apology, in 2016. It premiered at the Reykjavik Film Festival that same year, and he's now developing the short into a feature length project. Rúnar currently splits his time between Stockholm and Reykjavik.